Podcasting Plots to Retain New Listeners Post-Pandemic By Embracing Niche Topics, New Promotional Strategies

22% of consumers say they listened to podcasts more than usual during the pandemic, according to new Morning Consult data, as podcast companies observe spikes in niche-topic podcasts. Advertisers have caught on and maintained a growing interest in the medium throughout the pandemic.

Source: Podcasting Plots to Retain New Listeners Post-Pandemic By Embracing Niche Topics, New Promotional Strategies

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