‘The death of the artist’? Why Big Hit and BTS just raised the alarm on the record industry’s future.

Big Hit Entertainment, the company behind K-Pop megastars BTS, has invested 4 billion KRW (approximately $3.6m) into Korea-based Artificial Intelligence company Supertone. The company recently made headlines for using its SVS technology to “resurrect” the singing voice of South Korean folk superstar Kim Kwang-seok, with the resultant cloned voice debuted on Korean television show Competition of the Century: AI vs Human.

Source: ‘The death of the artist’? Why Big Hit and BTS just raised the alarm on the record industry’s future.

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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