Last week, Billie Eilish: The World’s a Little Blurry debuted on Apple TV Plus. The documentary became the “biggest hit title for young adult audiences that Apple has had so far across its slate of films and TV series,” Apple said, drawing a “record-breaking 33 percent new viewers to the service.” Sounds impressive, right? It would if Apple provided any kind of context for declarations like “biggest hit” and “record-breaking” subscriber adds.
Source: The days of knowing how big a movie is are seemingly over in a streaming-first era