Nearly half of local news outlets’ digital subscribers are “zombie” readers who visit the website less than once a month, according to a data analysis in 45 markets by Northwestern University’s Medill Spiegel Research Center. Concern is growing about this problem because even though the living dead may still pay for local news, they seem like a weak foundation to build a future on.
Source: Nearly Half of Digital Subscribers Are ‘Zombies,’ Medill Analysis Finds