For many years, licensed games were often movie tie-ins made by small or mid-tier studios with little care for quality. Lately, however, mega publishers have turned to licensed properties with more ambition and excitement. Renewed interest followed the success of games like “Marvel’s Spider-Man,” the fastest-selling superhero game in American history, and these days, game creators like Electronic Arts, Ubisoft and Insomniac are developing with more frequent access to filmmakers and producers.
Source: From Star Wars to Marvel, licensed video games are becoming more ambitious. Here’s why.