TikTok and Universal Music Group sign global licensing deal

February 8, 2021By rightstech

TikTok now has fresh worldwide licensing deals in place with all three major record companies. After announcing deals with Sony Music in November and Warner Music Group in December, The ByteDance-owned video app revealed today (February 8) that it has struck an “expanded” global licensing agreement with Universal Music Group.

Source: TikTok and Universal Music Group sign global licensing deal

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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