Pex states that the new investment will help it to scale its Attribution Engine (AE), which the company describes as “the licensing infrastructure for a better Internet”. According to a press statement: “AE creates a single marketplace for digital content, transforming how creators, rightsholders and platforms do business together by enabling fair compensation and increased access to copyrighted content”.
Source: Licensing platform Pex secures $57m investment from Tencent, Tencent Music Entertainment and others