GroupM: Mobile Music Streaming $220 Million Ad Opportunity

As part of a multi-year data and research partnership between GroupM parent WPP and Spotify, the firms came together to study streaming media consumption. Their finding is that more than 60% of streaming activity is done via mobile devices, and much of it can be linked to “moods and moments.”

Source: GroupM: Mobile Music Streaming $220 Million Ad Opportunity | Data-Driven Marketing – AdAge

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