While Australia is a small market for the companies—its online advertising market was valued at only $7 billion in 2019, according to Interactive Advertising Bureau—the new law could have big repercussions if other countries follow suit. The European Union overhauled its copyright laws in 2019, though the changes seem more limited in scope and power. How well the Australian approach works could end up shaping the regulatory direction there.
Source: Google and Facebook’s Trouble Down Under Will Spread
