Even as the company hopes a burst of material could help it compete with rivals Peacock, HBO Max and Hulu, it must contend with another challenge: how to grab new streaming customers while not letting go of legacy dollars. It is, after all, that money that help pays for the service, which won’t be profitable for at least several years.
Source: For ViacomCBS, another Paramount Plus challenge: How to hold on to old money while pursuing the new