Amazon Moves From Film Industry’s Margins to the Mainstream

Amazon spent $80 million to acquire “Borat Subsequent Moviefilm,” a decision that incurred extra expenses because of Covid-19 protocols, test screenings in New Zealand — one of the few places in the world at the time where the company could gather a group of people in a dark movie theater — and a last-minute dash to incorporate all the gonzo footage before the film’s release on Oct. 23.

Source: Amazon Moves From Film Industry’s Margins to the Mainstream

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