As Livestreaming Goes Mainstream, It Could Be Survival of the Biggest

Startups raised the curtain for online concerts during the pandemic. Now Live Nation and other corporate giants want in. What started as mostly free virtual bedroom performances early on in the touring shutdown have evolved into costly, ticketed productions that keep growing bigger and bolder. Dua Lipa’s futuristic Studio 2054 in November had a budget of $1.5 million-plus and drew an estimated 5 million global viewers to its premiere.

Source: As Livestreaming Goes Mainstream, It Could Be Survival of the Biggest

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