Sony says it’s already seeing some benefits from WarnerMedia’s big HBO Max bet

December 23, 2020By rightstech

Sony Pictures saw a “bit of a boom” in interest from Hollywood creatives who want to work with a studio committed to theatrical releases, according to the company’s CEO. The uptick in interest comes just after WarnerMedia announced its 17 movies planned for 2021 will premiere on HBO Max the same day they hit theaters.

Source: Sony says it’s already seeing some benefits from WarnerMedia’s big HBO Max bet

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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