Warner Music: “If artists want to be in the next James Bond, they should want to be in the next AAA game”

For Warner Music, the opportunities in games are numerous, and the recent Fortnite events with Marshmello and Travis Scott show how much impact these tie-ups can have. “Seeing persistent worlds become more popular in games has been a big thing for music,” Vicars says. “Fortnite is social in a way that people in the music industry can understand.”

Source: Warner Music: “If artists want to be in the next James Bond, they should want to be in the next AAA game”

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