AFM, usually held at beachside hotels in Santa Monica, Calif., is following in the footsteps of the Cannes Market’s shift to a virtual platform in June. The Independent Film and Television Alliance also decided to cut the number of AFM days from seven to five and to push back the event from the first week of November to avoid a conflict with the U.S. election.
Source: Virtual American Film Market Launches With Record 562 Exhibitors