ViacomCBS CEO Bob Bakish On Licensing Content: We Can’t Keep All That For Ourselves

ViacomCBS CEO Bob Bakish Friday defended a strategy of licensing popular content to outside platforms even as it prepares to roll out streaming service Paramount+ in a fiercely competitive market. Bakish and new CFO Naveen Chopra reiterated on a post-earnings call with analysts — who continue to question the strategy — that they make scrupulous analytical decisions on each property – balancing profits from selling versus keeping rights.

Source: ViacomCBS CEO Bob Bakish On Licensing Content (“We Can’t Keep All That For Ourselves”), The Upfront & Production Ramp

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