The independent artist market is exploding in China – with NetEase and Tencent battling to woo the best indie acts

China is becoming a particularly interesting hotspot for the DIY artist market – with the territory’s two biggest streaming platform operators, Tencent Music Entertainment (TME) and NetEase Cloud Music, duking it out for supremacy. Back in July, Tencent Music revealed that it had paid 590 million yuan (over $84m) to date to indie artists using its ‘Tencent Musician’ program.

Source: The independent artist market is exploding in China – with NetEase and Tencent battling to woo the best indie acts

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