Viewers are spending more time overall streaming content, and advertisers are flocking to make the switch from pay-TV. In Q3 of this year, viewing time is up 57% year over year according to Conviva’s quarterly State of Streaming report. In addition, ad demand for Q3 is up significantly from the dramatic drop Q2 suffered due to the global coronavirus pandemic.
Source: Study Shows Streaming is Up 57% Year Over Year | Cord Cutters News