MIDiA: Are rights holders missing the point with Twitch?

Unless music rights holders want to cede the growth in the music UGC space (which will be worth $5.9 billion by end 2022) to library music companies, they need to put alternative approaches at the core of their licensing strategy, not simply pursue them as interesting ‘edge’ experiments. However, the biggest music industry opportunity is not licensing music. It is monetizing fandom.

Source: Are rights holders missing the point with Twitch?

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