Another major movie chain has struck a ground-breaking deal with Universal Filmed Entertainment — cutting back on the exclusivity period of movies in theaters, quickening their move to at-home streaming platforms. Cinemark Holdings — the third-biggest U.S. theatrical movie chain — has agreed to narrow exclusivity of movies running in its theaters to 31 days.
Source: MediaDailyNews: Cinemark Strikes Deal With Universal To Shorten Theatrical Window