Much like other best-laid plans in 2020, the consumer product pipeline was ravaged by the coronavirus. Licensing rights to major films and streaming intellectual property generated $124.8 billion in revenue in 2019, according to a global study from trade organization Licensing International. The entertainment category accounts for 44% of that market share, doubling the size of its closest competitor.
Source: How COVID-19 Rocked Hollywood’s $125 Billion Licensing and Consumer Product Cash Cow