Big Tech Snags Hollywood Talent to Pursue Enhanced Reality

Silicon Valley’s recruitment of artists and engineers who built some of Hollywood’s most memorable digital effects reflects the view that mass-user adoption of AR and VR platforms depends on creating lifelike experiences. Populating the platforms with realistic computer-generated characters and scenery, similar to what is found in movies or videogames, is central to that effort.

Source: Big Tech Snags Hollywood Talent to Pursue Enhanced Reality

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