YouTube wants to turn creators’ videos into product catalogs. It and a “limited number” of creators are testing an ecommerce feature that will let viewers click on items in videos to add them directly to a Google Shoppingcart, the platform confirmed to Bloomberg. Creators have control over whether their videos link out to products, and over which items are highlighted, it said.
Source: YouTube Testing Ecommerce Tools That Turn Creator Videos Into Product Catalogs – Tubefilter