The Comcast-owned studio is releasing substantially more films to theaters this holiday season as it tries to spur attendance for troubled cinemas—and boost its push to reset distribution norms. Even as most studios have been canceling theatrical distribution plans for 2020, Universal said Monday it would send the romantic drama “All My Life” to U.S. theaters on Dec. 4.
Source: Universal Tosses Cinemas a Lifeline While Testing New Distribution Model
