Lennon’s estate is the latest to partner with TikTok. TikTok partnered with the Prince estate in June to bring the singer’s catalog of songs to the app. It marked the first time that the Prince estate partnered with a shortform video app. Although Prince’s songs haven’t particularly taken off on the app it seems like an attempt by the estate and labels to try to make a play for a younger generation of music listeners.
Source: TikTok partners with John Lennon estate to bring classic songs to creators