Streaming giant Netflix has managed to weave its algorithms to predict almost all of the interactions on the site. In fact, it very nearly governs almost everything the user sees when they log on to watch a program, including (but not limited to): page construction, genre rows, the trending videos a user may see, the order they see the videos in, and the image shown from the content.
Source: Is Artificial Intelligence Controlling What You Stream on Netflix, Hulu?