How Do You Predict the Next TikTok Music Hit? With a Ton of Data

October 13, 2020By rightstech

Data-driven startup Songfluencer uses analytics to drive TikTok marketing instead of “randomly handing checks to influencers.” The company has built and continues to perfect software that collects data from TikTok, allowing it, in theory, to quantify the value of influencers on the app and analyze the paths of a host of TikTok hits.

Source: How Do You Predict the Next TikTok Music Hit? With a Ton of Data

RightsTech Extra

AI Companies Get the Picture

By Paul Sweeting

One of the biggest challenges facing copyright owners in grappling with the rapid development of generative AI technology, apart from a murky legal status, has been market failure, as discussed here in previous posts. The amount of existing material needed to train gen-AI models is so great, and so varied, that gauging the value of any one piece of it to establish a market price for it for licensing purposes is often effectively impossible. One group of rights owners is finding willing buyers among AI companies, however. An active, albeit for various reasons mostly sotto voce market has begun to emerge for the use of images held in large photo archives and by photo agencies and social media platforms, complete with per-unit industry and at least a nod toward creator attribution... Read More >>

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