Data-driven startup Songfluencer uses analytics to drive TikTok marketing instead of “randomly handing checks to influencers.” The company has built and continues to perfect software that collects data from TikTok, allowing it, in theory, to quantify the value of influencers on the app and analyze the paths of a host of TikTok hits.
Source: How Do You Predict the Next TikTok Music Hit? With a Ton of Data