He Helped Create Lollapalooza. Now He Wants to Save Live Music.

Marc Geiger, the former global music chief of the giant talent agency WME, has quietly amassed a war chest to fortify empty clubs during the pandemic and help them grow once they reopen. One of the most charismatic figures behind the scenes of the music industry Geiger portrays his latest venture as a kind of personal crusade.

Source: He Helped Create Lollapalooza. Now He Wants to Save Live Music.

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