HBO Max hits 28.7M subscribers in Q3, but few are over-the-top

AT&T touts its quarterly “activations” without clarifying that only a small portion of customers are choosing to sign up for HBO Max directly by paying $15 per month for a subscription. A larger portion are simply becoming eligible to watch the streaming service through their existing HBO subscriptions — but many haven’t yet signed in and actually streamed.

Source: HBO Max hits 28.7M subscribers in Q3, but few are over-the-top

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