Like record labels, concert promoters have long operated on a model in which they offer advance payments against a percentage of sales — with artists getting paid more when shows do well and often keeping the guarantee when they don’t. Live Nation and AEG want to move toward a deal structure more like in clubs, where acts receive a percentage of tickets sold, with less guarantees.
Source: ‘The Talent Ate Good for Years’: Promoters to Shift More Risk Onto Artists When Concerts Return