Each “Monday Night Football’ broadcast this season takes place as the NFL and the TV networks that air its games are holding critical negotiations about rights contracts that, if they aren’t renewed, could determine nothing less than the fate of traditional TV itself. To be sure, networks make tweaks and improvements to regular programs all the time, but this season, any changes to gridiron TV take place under a new and intense spotlight.
Source: ‘Monday Night Football’ is More Than a Game for Disney in NFL Rights Scramble