Is TikTok a Music Industry Friend or Troll? (Podcast)

TikTok is something of a Wild West when it comes to the music business. After the massive success last year of Lil Nas X’s “Old Town Road,” the app seemed like a potential surefire hit generator, but the truth is knottier — it follows its own logic, and labels routinely find themselves scrambling to catch up.

Source: Is TikTok a Music Industry Friend or Troll?

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