Universal inks global licensing deal with B2B music streaming service Soundtrack Your Brand

Business-to-business cloud-based music streaming service Soundtrack Your Brand and Universal Music Group (UMG) have inked a global licensing deal, excluding China. Founded in 2013 Soundtrack Your Brand claims to be “the world’s fastest-growing B2B music streaming service” and works with brands such as McDonald’s, Lululemon, J Crew, Uniqlo, Joe & The Juice, Aesop, W Hotels.

Source: Universal inks global licensing deal with B2B music streaming service Soundtrack Your Brand

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