For years, Twitch has been the Wild West for streaming music, but in recent months it has attracted attention from record labels as its viewership has jumped during the pandemic. In July, Twitch had 1.4 billion hours watched, up 67% compared to the same period last year, with 17.6 million watched in the music category, according to StreamElements, a publisher of industry reports.
Source: Music is big on Twitch. Now record labels want it to pay up