The live streaming of shows had been a neglected opportunity for the previous two decades, but out of necessity a new sector has been created in the space of a few months. The live streaming of shows started with home performances, with Ben Gibbard and Erykah Badu both early adopters who bravely gave it a go and paved a way for others.
Source: Has Live Streaming Suddenly Become Music’s Primary Format (and Artist Revenue Stream)?