Artists describe Alt TikTok as one of the primary countercultures on the app. “Straight TikTok is very societally fitting: They do dances; they’re conventionally attractive; they have a large following,” explains the producer-singer Cmten. The music industry now relies on these often white, seemingly wealthy kids as a litmus test for music that they’d otherwise write off or overlook.
Source: Alt TikTok Is Music’s Latest Scene, and Straight TikTok Has Noticed