We’re starting to see a generation of artists born and raised on TikTok; The Limba, signed to Believe in Russia, is a good example. We’ve taken him to be the largest artist in Russia in the past several months – both on and outside of TikTok – and TikTok was the No.1 reason why he [was able to] reach the top.
Source: ‘We’re starting to see a generation of artists born and raised on TikTok.’