Gaming giants are no longer each other’s biggest competition. Instead, the industry needs to widen its focus to properly consider the social media and ecommerce behemoths who are making gaming a strategic priority. Roughly 2.5 billion people play games, even if many of these don’t count themselves as ‘gamers’, and so it’s little surprise that Amazon, Google, Facebook and Apple are making big bets on gaming.
Source: The rise of gaming industry as a major new entertainment media channel