Omnicom Plans $20 Million in Podcast Ads on Spotify

Omnicom Media Group is increasing its podcast investment now partly because audiences continue to grow and partly because technology is making the ads more targetable and measurable. “It’s a big deal, a very big deal versus what we’ve done in the past,” said Catherine Sullivan, chief investment officer at Omnicom Media Group North America.

Source: Omnicom Plans $20 Million in Podcast Ads on Spotify

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