Twitch, which is owned by Amazon, has traditionally served as a gaming-focused platform, where button mashers stream themselves playing titles like Fortnite andLeague of Legends for the growing esports community. But gaming and music have always shared fans: According to Nielsen’s 2020 Games 360 report, 75% of music fans are also gamers who play on consoles, and 56% of music fans watch some form of online video-gaming content such as that found on Twitch.
