Bold or Reckless? Movie Business Debates AMC and Universal’s Early VOD Deal

The pandemic dramatically shifted the power dynamics between studios and exhibitions, giving content creators more leverage in the debate over how films are made, marketed, and distributed. “Pre-coronavirus, we were marching toward shorter windows,” said Erik Gordon, an associate professor at University of Michigan. “Covid changed the balance of power so now we’re racing toward shorter windows.”

Source: Bold or Reckless? Movie Business Debates AMC and Universal’s Early VOD Deal

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