In the last couple of months, United Talent Agency (UTA),which represents artists including Post Malone and Chance the Rapper, has closed 165 brand partnership deals for its artists. Co-heads of UTA’s music brand partnerships division Alisann Blood and Toni Wallace say they expect to close twice as many deals as in 2020 as in a more typical year.
Source: Without Concerts, Artists Are Turning to Ice Cream Deals and Sponsored Livestreams