The simplest aim of SyncFloor is to close the gap between song discovery and licensing. “We only have one-stop content in our index… and we allow film and TV production teams to find them using their industry’s language, to try out songs, and then work out a transaction brokered by our software,” co-founder Kirt Debique explains. “We can have a disruptive fee structure because we’re building software that scales – so we have a 10% transaction fee, not 30%.
Source: Music Ally Startup Files: SyncFloor aims to shake up the sync market