Musicians have explored different ways to use online games to interact with their fans, from playing them at FIFA (Boy Pablo) to having their own Fortnite island (Weezer). But the success of Scott’s Fortnite takeover stands as a stark reminder – especially for artists struggling to lure in 50 people to a live Instagram stream – of how difficult the crossover between gaming and music can be.
Source: What is the future of virtual concerts on Fortnite and other online games?