The Story Behind The Cannes Virtual Market(s): A New Way Of Doing Business 

The festival announced last month that it wouldn’t be able to go ahead due to the pandemic, marking its first cancellation in almost 70 years. The online Marché will instead fly the flag this summer. Registration for the event opened last week. It’s a comprehensive offering including online screenings, virtual pavilions and industry conferences. Confirmed keynotes so far include HBO Max and Quibi. Participants will also be able to connect via the market app Meet&Match.

Source: The Story Behind The Cannes Virtual Market(s): How Coronavirus Has Led To A New Way Of Doing Business & An Unprecedented Agency Coalition

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