Live music is merging with video games – and giving us a glimpse of the future

Fortnite‘s position in this new marketplace hasn’t happened overnight. It has become a cultural phenomenon that itself perpetuates its own new cultural phenomena: France’s Antoine Griezmann adopted a Fortnite celebration at the 2018 World Cup. It’s now such an engagement behemoth that Netflix considers it its major rival. No wonder that third parties have recently been partnering on one-time events.

Source: Live music is merging with video games – and giving us a glimpse of the future

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