Labels are feeling the need to be protective of their resources during this uncertain and unprecedented period, and developing a new artist can appear quite risky given the current (and rather desolate) landscape. But veteran artists who are already signed need more material in their arsenal than ever in order to feed the digital beast and remain relevant. From a publisher’s perspective, fresh ideas from talented songwriters are currency right now.
Source: ‘It’s Completely Eye-Opening’: Why Publishers Are Still Snatching Up New Songwriters