The music industry is a diverse and complex ecosystem, and nearly every corner of this business has been affected by the COVID-19 pandemic. That includes the area of music synchronization, where marrying song with action is the name of the game. On-demand video consumption is surging — that’s the good part. But many productions are now on pause, which means schedules are frozen and critical sync music placements are getting delayed. Meanwhile, advertisers are completely realigning their approaches.
