In the past several decades, as touring has become an integral part of performing artists’ revenue, the ancillary merchandise business flourished. According to a report last year from Licensing International, a trade group that tracks sales data on licensed merchandise, music merch was a $3.5 billion industry in 2018, up from just more than $3 billion two years before. But like the live-music industry, those numbers will likely contract for 2020.
Source: How Do You Sell Concert Tees Without Concerts? Merch Companies Are Up Against a Wall